The founder of small group adventure travel company G Adventures, Bruce Poon Tip, has written a 24 page “instabook” titled UNLEARN – The Year The Earth Stood Still. Admitting to wanting to communicate some form of message from the beginning of the COVID19 crisis, Bruce struggled to find words that wouldn’t just sound hollow and like every other organisation that was dropping into our inbox with their Corona updates.
The result, instead, is a frank and open opinion piece or travel ode on the opportunity for the tourism industry and its customers to reset. Reset our thinking about what travel should and can mean to the traveler, to the places we visit, to the people we meet and to this special place we call home – Planet Earth.
I realized I needed to encourage anyone who travels in the future to think about the positive impact they can have on communities by making wise choices. So instead, I wrote you an instabook, a short e-book. Unlearn: The Year The Earth Stood Still started as a love letter to you, our travellers, and became an ode to what travel could, and should, look like on the other side of this pandemic.Bruce Poon Tip
I encourage the Travegram audience to download Bruce’s instabook “Unlearn”. Take the time to read and consider his thoughts, his ideas.
What kind of travel do you want to support and experience moving forward into the future?